Instagram Stories will play video ads that are 15 seconds or less for the full duration of the video. Choose an interesting image of a product to encourage people to learn more about it or use an eye-catching photo to showcase your brand personality.
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You can use the image format in Instagram Stories to show off your product service or brand.
Instagram story ad specs. Image ads in Instagram Stories will show for five seconds or until the user swipes out of the Story. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story. Video ads that are 10 seconds or longer will be split into separate Stories cards.
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